Marketing Programme

EDA Exhibitions commits every available asset to making ess a success for you.

Promotion and Publicity

ess targets a highly specialised B2B audience using every available tool and method:

• personalised direct mailing to over 20,000 UK professionals
• a multi-layer email approach to EDA’s own lists and those of our media partners
• display advertising in print and online
• telemarketing to 1,000 cherry-picked key decision-makers
• 100,000 ticket inserts in targeted magazines

In 2007 ess advertising achieved 40,000 appearances on related Google ‘keyword’ searches, 500,000 impressions via the Google ‘content network’ and 750,000 ad placements on related sites, al of which resulted in 1200 visits to the ess website In the 3 months prior the event. In 2008 we will start web promotion early and devote an even greater proportion of budget to online media where we can identify a strong potential for new attendees.

EDA Publications
Total Coverage of the UK Market

With more than 10,000 readers, Embedded System Engineering magazine has the potential to reach technical management and embedded design engineers more directly than any other UK journal. ESE magazine produces extensive show previews and product review, ensuring exhibitors’ new product announcements reach the target audience.

EDA Publications now offers two online resources which offer added interest for developers and greater opportunity for vendors:

Embedded to Enterprise

embedded2enterprise.com
E2E looks at the solutions designed to provide continuity between the embedded and enterprise domains, with reliable and efficient solutions for application areas that benefit from closer connectivity at the enterprise level, including M2M; Point of Sale; Remote Monitoring and Surveillance.

Application Software Developer

applicationsoftwaredeveloper.com
ASD deals with the management of the software-defined design flow; the specification, design and verification of the application software layer, and how it is integrated with larger platforms to create a complete system.

This encompasses emerging software frameworks such as C# and .net, as well as the more established C/C++, Java and Embedded Windows or Linux environments. Advanced software development methods feature highly such as Model Driven Design, Software Configuration Management and Application Lifecycle Management.

ESE Publications and the ess are all centrally linked from the UK’s only dedicated “embedded” web portal – embedded.co.uk

Media Relations

ess is proud to have media partnerships with the best of the UK and European electronics media publications, among them Electronics Weekly, Engineering & Technology (IET), EDN Europe, EE Times Europe and New Electronics.

ess uses an appointed specialist media relations agency to handle propagation of show information. Exhibitor news stories are collected to generate editorial previews, again helping exhibitors to save on resources and raising the likelihood of inclusion.